Illustration / Motion
Nudge: Improving Decisions About Health, Wealth, and Happiness (2008) is a book written by Richard Thaler and Cass Sunstein. Nudge Theory proposes that people’s choices and behavior can be influenced in non-coercive ways. This animated infographic introduces the audience to the concept of ‘nudge’ and the idea of “Nudging for Good” through engaging narration and illustrations that promote the book. The steps of this project included writing the narrative, collaborating with a voice actor to record it, selecting and editing the background music, developing storyboards and style frames, and animating the infographic.